direct mail, invitations & guides

Client:
National Airline (Mailer)
SAICA, TCU (Invitation)
Vertex (Pocket Guide)

Goal:
To create print pieces that provide information to a specific audience

Result:
When creating print pieces, the first item to address is size and number of panels. Then based on budget, will it need to have a mailing panel or envelope? But through all print pieces there is the importance of standing out in the clutter. And that is where the use of colorful imagery or pops of color come into place.