Goal
To create an eye-catching brand for Campbell’s Open Enrollment benefits campaign, which highlights the once-a-year period where employees can enroll in health benefits for the following year

Result
Campbell’s was looking for a memorable, easy-to-navigate layout for their benefits campaign. It needed to be one that highlighted key information in a fun, engaging way to build excitement among employees for the upcoming enrollment period.

The circular design elements and the tagline “Serving Possibilities” draw inspiration from the iconic Campbell’s can, representing the brand’s variety and diversity. Bright, eye-catching colors bring energy and enthusiasm to the campaign, capturing the sense of excitement Campbell’s envisioned.