branding

Reinventing a brand is a major step for companies. Whether it is a thank you card or a new corporate identity package, a revamped look can help develop the visual style to match the brand's mission and voice. I begin by researching competition and current industry standards. Then, I create a visual strategy through inspirational mood boards. Once the look and feel are determined, I design a logo (if necessary) or basic statement pieces. From there, several variants including direct mail pieces, posters, flyers, email campaigns, social media graphics, and landing pages are created to keep a cohesive brand.