hess corporate 5k

Client:
Hess

Goal:
To provide branding and swag for Houston’s “largest office party” corporate 5K, which hosts almost 250 Houston companies annually.

Result:
For the overall branding, Hess wanted to showcase Houston in a bold and playful way. The logo’s design carries a double meaning — a magnolia flower paying tribute to Houston’s nickname, “Magnolia City,” and four figures coming together to symbolize the many businesses that unite for this 5K event.